AI Insights · Timothy · April 2024
Top 5 Consumer Finance Apps in Guatemala Q1 2024
An overview of the performance of the top 5 consumer finance apps in Guatemala during Q1 2024, including trends in downloads, active users, and revenue.
In the first quarter of 2024, the top 5 consumer finance apps in Guatemala saw varying trends in downloads and active users. Here’s a closer look at their performance based on data from Sensor Tower.
BANRURAL from BANCO DE DESARROLLO RURAL, S.A. experienced consistent weekly downloads, peaking at around 17.8K in the week of January 29. The app also maintained a high number of weekly active users, fluctuating between 258.9K and 275.9K throughout the quarter.
Bi en Línea from Banco Industrial saw its highest weekly downloads at 19K during the first week of January, with a general decline towards the end of the quarter, reaching approximately 9.9K in the last week of March. Weekly active users ranged from 309.2K to 365.5K, demonstrating a robust user base.
Banco Azteca Guatemala from Banco Azteca S.A. Institución de Banca Multiple had weekly downloads starting at around 10.3K and steadily dropping to about 5K by the end of March. The app’s weekly active users showed a slight increase overall, peaking at 71.3K in late January.
Banca Móvil BAC from BAC Credomatic Network saw a steady number of downloads each week, with the highest being 7.1K in mid-February. Active users for this app were consistently high, ranging from 282.6K to 308.6K throughout the quarter.
Banco Promerica Guatemala from Banco Promerica Guatemala displayed a steady increase in downloads, peaking at 4.8K in mid-March before a drop to 3.1K in the last week of March. Unfortunately, no active user data was available for this app.
These insights highlight the varied performance of the top consumer finance apps in Guatemala during Q1 2024. For more detailed analytics and insights, visit Sensor Tower.
